Insightful and passionate marketer with more than 10 years of experience of creating and executing insight-based marketing strategies. With roles on both the client and agency side of marketing, I understand the challenges of each. I am well-versed in relationship management, team leadership and integrated campaign activation to deliver successful solutions with positive business results.
I'm inspired by the customer and user experience. I'm driven by data. Understanding the relationship between the two, is my passion.